12:12pm PT by Carolyn Giardina
Bryan Singer, Robert Stromberg to Keynote New Virtual Reality Society Conference
Directors Bryan Singer and Robert Stromberg will headline “VR On The Lot,” a conference that will address the production and business of virtual reality, to be held Oct. 13-14 at Paramount Pictures Studios in Hollywood.
Presented by the newly formed VR Society, which grew out of the Advanced Imaging Society, the event also will feature speakers from the Producers Guild of America — including PGA president Lori McCreary — and participants from companies including Sony Entertainment, Warner Bros., 20th Century Fox, Walt Disney Studios, NBC Universal, DreamWorks Animation, Technicolor, AMD, HTC and Oculus.
Stromberg, a two-time Academy Award-winning production designer and director of The Martian VR Experience and Disney’s Maleficent, will deliver the opening keynote. He also serves as a creative advisor to the VR Society.
“By bringing together Hollywood and entertainment industry professionals with the innovative VR artists, storytellers and technology leaders — we have the opportunity to speed up the exchange of ideas and strategies that will help the industry to deliver quality VR content in significant volume,” Stromberg, who also is chief creative officer and co-founder of The Virtual Reality Company, said Tuesday in a statement.
Singer, who credits include the X-Men movies, will appear with screenwriters Michael Dougherty (X-Men: Apocalypse) and John MacInnes (Call of Duty) in a session to discuss writing and creating VR content.
Conference topics also include what event co-chair Roy Taylor, corporate vp, content and alliances at AMD, calls virtual reality experience. “VRE is a term to describe VR narrative experiences for entertainment, media and marketing,” he said. “These aren’t movies, they aren’t television and they aren’t games. VRE is a new medium and these pieces of content shape unique creative and business opportunities.”
During the conference, Life VR, a virtual reality brand slated to launch this fall, will premiere exclusive new content. An extension of the iconic LIFE brand, it will include programming from Time Inc.’s brands, including Time and Sports Illustrated.