CES: Disney, Fox, Warners Among Stakeholders Launching UHD Alliance

Hollywood and the consumer electronics industry have formed a new coalition aimed at "setting the bar for next generation video entertainment"
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LG Electronics 4K Ultra HD TV

With 4K already identified as one of the biggest trends at this week’s CES, Hollywood and consumer electronics industry stakeholders used the occasion to launch a new coalition dubbed the UHD (Ultra High Definition) Alliance.

The Alliance was formed by companies including DIRECTV, Dolby, LG Electronics, Netflix, Panasonic, Samsung, Sharp, Sony Visual Product, Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment. Conspicuously absent from the announcement were Hollywood stakeholders including Deluxe, Sony Electronics and studios Paramount, Universal and Sony Pictures.

According to the announcement, the coalition aims to “set the bar for next generation video entertainment by establishing new standards to support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider color gamut and immersive 3D audio.” It also said that the group was “created with the consumer in mind” and plans to provide them with information about Ultra HD content and devices. 

"These technologies allow us to utilize a much broader palette to tell our stories while providing viewers with true-to-life colors, superior contrast and premium picture quality," said Ron Sanders, president of Warner Bros. Worldwide Home Entertainment. "Working with a wide industry consortium is the best way to deliver these experiences within premium entertainment."

Read more CES: Fox Is Bullish on Virtual Reality, But Is It the "Real Deal" for Hollywood?

Email: Carolyn.Giardina@THR.com
Twitter: @CGinLA

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