2:01pm PT by Carolyn Giardina
CES: DreamWorks Animation and Technicolor's M-GO Venture Introduces 4K Streaming Service
LAS VEGAS -- In the drive to bring 4K to the home, there's a chicken-and-the-egg situation between the need for Ultra HD set penetration and 4K content. M-GO, a pay-as-you-go digital movie and TV streaming service that is a joint venture between Technicolor and DreamWorks Animation is addressing the latter by announcing a 4K streaming service Monday at CES.
Samsung is the first set manufacturing partner, and the M-GO 4K service is scheduled to launch on Samsung Ultra HD TVs in the spring.
M-GO plans to initially offer roughly 100 movies and television programs, provided by all the major Hollywood studios and TV networks. Some will be provided in native 4K; the rest will be upscaled to 4K using a Technicolor process.
DWA movies will be among the available content.
According to the Consumer Electronics Association, an estimated 500,000 Ultra HD TVs are expected to ship in the U.S. during 2014.