8:00am PT by Carolyn Giardina
CES: J.J. Abrams Backs Kodak’s New Prototype Super 8 Camera
While there will be plenty of digital cameras on display this week at CES in Las Vegas, Kodak has selected the venue to debut a prototype of a new Super 8 camera that combines the classic features of a Super 8 film camera with digital functions.
Film has been generating a lot of talk in Hollywood recently as the chosen format for such high-profile movies as JJ Abrams' Star Wars: The Force Awakens, Quentin Tarantino's The Hateful Eight and Zack Snyder's Batman v Superman: Dawn of Justice.
"While any technology that allows for visual storytelling must be embraced, nothing beats film," Abrams said in a released statement. "The fact that Kodak is building a brand-new Super 8 camera is a dream come true. With a gorgeous new design, interchangeable lenses and a brilliant scheme for development and delivery of footage, this camera appears to be the perfect bridge between the efficiency of the digital world and the warmth and quality of analog.”
The camera — designed in collaboration with Yves Béhar, design entrepreneur and founder of FuseProject — is part of a Super 8 “revival initiative” aimed at new and established filmmakers as well as film enthusiasts.
Plans for the effort includes cameras, film development services and postproduction tools. “Following the 50th anniversary of Super 8 [in 2015], Kodak is undertaking to re-engage with consumers to provide new opportunities to enjoy and appreciate film as a medium," said Kodak CEO Jeff Clarke.