Cine Gear: Kodak Beats the Drum for Film With 'Jurassic World,' 'Batman v. Superman,' 'Joy'

The film manufacturer also celebrated the 50th anniversary of Super 8 during the annual equipment show.
Andrew Evenski

Kodak is beating the drum for film's continued use at Cine Gear Expo on the Paramount lot this weekend.

It highlighted that 35mm and 65mm film were used as the the primary formats for upcoming Jurassic World and Mission: Impossible — Rogue Nation, photographed by John Schwartzman and Robert Elswit, respectively; and film's been selected for numerous high profile titles.

All or parts of the following movies were photographed with film by some leading cinematographers: Hail, Caesar!, lensed by Roger Deakins (Skyfall); The Hateful Eight, photographed by Robert Richardson (Hugo); Love and Mercy, Robert Yeoman (The Grand Budapest Hotel); The Accountant, Seamus McGarvey (The Avengers); Entourage, Steven Fierberg (Love & Other Drugs); Spectre, Hotye van Hoytema (Interstellar); Batman v. Superman: Dawn of Justice, Larry Fong (300); Joy, Linus Sandgren (American Hustle); Trainwreck, Jody Lee Lipes (Girls); and Star Wars: The Force Awakens, Daniel Mindel (Star Trek: Into Darkness).

For Danny Boyle's Steve Jobs, cinematographer Alwin H. Kuchler (Sunshine) is using 16mm and 35mm as well as digital to show the decades of Steve Jobs' life with different looks, Kodak reported.

Amazon's Hand of God is also using film.

Kodak is the last remaining film manufacturer, and with the rise of digital imaging technology, its film sales have plummeted 96 percent during the last decade. This past year, concerned filmmakers including Christopher Nolan and J.J. Abrams urged the studios to help keep film alive. That led to pacts between Kodak and major Hollywood studios, which agreed to purchase undisclosed amounts of film over the next few years in order to extend film's life.

“It's been really busy," said Andrew Evenski, Kodak's president of entertainment and commercial films, at Cine Gear. "You see people coming back to film for the look.” He also reported that U.K.-based company Alpha Grip has developed a mobile film-processing lab. Available for rental, it’s capable of processing 20,000 feet of film in eight hours, he said.

During Cine Gear, Kodak held a celebration for the 50th anniversary of Super 8mm film, which Evenski described as having a lasting appeal for being "easy to load” and was the “first video camera in the house.”

He noted that currently, Super 8 is mostly used by students, but also gets selective professional use. For instance director of photography Michael Goi has employed the format for certain scenes in American Horror Story.

A prototype of the Logmar, the first new Super 8 camera to be introduced in three decades, is on display at the Kodak exhibit. It will be available exclusively through reseller Pro8mm.

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