CinemaCon: Virtual Reality Company, D-Box Partner on VR Motion Experience

VRC co-founder and 'Maleficent' director Robert Stromberg oversaw production of the animated 'Raising a Rukus.'
Courtesy of The Virtual Reality Co.
'Raising a Rukus'

The Virtual Reality Company — the maker of Fox’s The Martian VR Experience that was co-founded by Maleficent director and two-time Oscar-winning production designer Robert Stromberg — is teaming up with motion seat maker D-Box Technologies to introduce VRC’s first original VR experience, an animated series titled Raising a Rukus.

The first 12-minute episode will be previewed using the D-Box motion simulation seats this week at theater owners confab CinemaCon in Las Vegas. Raising a Rukus will debut this spring using the D-Box seats in theater lobby installations in Canada, the U.S. and U.K. After an exclusive theater window, it will be available for various mobile VR platforms.

The first episode of Raising a Rukus takes viewers on a magical adventure alongside a brother, sister and their mischievous new pet dog, Rukus. It’s directed by Josh Wassung and animated at VRC, with creative oversight by Stromberg. It also includes a branching narrative, meaning that at one point, viewers can choose to follow either the brother or the sister for a different perspective on the events in the story.

Stromberg told The Hollywood Reporter that VRC is also talking with studios about licensing properties for VR content, though "our ultimate goal is to be a source of original storytelling."

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