Deluxe Acquires Cloud-Based Services Platform Sfera

With the deal, it formed a new Deluxe Localization division.
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Deluxe has acquired Sfera, a privately owned developer of a cloud-based platform for localization services — meaning tasks including language translation and subtitling/dubbing that enable content to be accessed for theatrical release, TV and streaming services around the world. Financial details of the transaction were not disclosed.

With the deal, Deluxe has formed a new Deluxe Localization division to grow localization services aimed at studios and other content distributors.

“The Sfera cloud platform lets us harness our global workforce and the data generated across our businesses to build more efficient operations capable of serving the growing appetite for content around the world,” Deluxe CEO John Wallace said Monday in a statement.

Sfera founder and CEO Morgan Fiumi will take on the newly created role of chief innovation officer of Deluxe, overseeing product and development across all divisions of the company, reporting to Wallace. The new Deluxe Localization division will be led by former Google head of global language services Derek McKellar, who also will report to Wallace.

On the postproduction side of Deluxe’s business, last week Al Cleland was named managing director of Deluxe’s EFILM, moving from vp of Deluxe’s trailers business. Cleland follows managing director Josh Haynie, who last week joined Panavision-owned Light Iron in the newly created role of vp of U.S. operations.

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