8:00am PT by Carolyn Giardina
Disney Steps Up Virtual Reality Production With Nokia Deal
The Walt Disney Studios is stepping up its efforts in virtual reality production with a multiyear agreement with Nokia Technologies, through which Disney marketers and filmmakers will use Nokia’s new OZO 3D virtual reality camera, associated software and support for creating VR content. Specifics of the deal were not disclosed.
The camera will be used for creating a growing amount of Disney narrative VR experiences, as well as behind-the-scenes content, cast interviews and movie premiere coverage for studio films, which encompasses its Lucasfilm, Marvel and Pixar properties. It also will be used for co-branding content with Nokia, according to Ramzi Haidamus, president at Nokia Technologies.
“We are very excited to collaborate with Nokia Technologies to help explore the creation of VR content for our theatrical releases,” Jamie Voris, CTO of The Walt Disney Studios, said in a statement. “Specially-created VR content is one more way we can transport people even further into the worlds our filmmakers create.”
Disney recently used an OZO to create 360-degree video content from the red carpet at its premiere of The Jungle Book, which was available in 360-degrees on Facebook and could also be viewed with Google Cardboard and Samsung VR Gear systems.
The OZO is aimed at professional filmmakers and lists for $60,000.