6:00am PT by Carolyn Giardina
Fox Launches 'Movie of the Day' App With 'X-Men: First Class'
Twentieth Century Fox Home Entertainment is introducing a Movie of the Day app for iPhone, iPad and iPod Touch, providing daily flash sales of up to 70 percent off Digital HD Fox titles.
Launching Tuesday with X-Men: First Class for $6.99, the app will be available in the U.S., U.K., Canada, Australia, Germany and France on the App Store. Once purchased, the movie would go to the consumer's iTunes library.
New or classic movies will include Alien, Die Hard, Ice Age, Planet of the Apes, Rio and The Sound of Music, ranging in price from $4.99-$9.99.
The app allows consumers to view video clips, read the synopsis, see cast and crew information, as well as read reviews. It also has a social media component.