Landmark Entertainment Group Entering Virtual Reality Business

The maker of 'Jurassic Park: The Ride' intends to create mixed reality entertainment destinations, as well as individual content for VR goggles.
Illustration by Syd Mead
A conceptual illustration of a L.I.V.E. Center

Landmark Entertainment Group — The L.A.-based producer of such attractions as Terminator 2 3D and Jurassic Park: The Ride — is getting into the virtual reality business.

The company intends to develop virtual reality experiences for VR goggles such as Samsung VR Gear or Oculus Rift, as well as open mixed reality entertainment destinations that it calls L.I.V.E. (Landmark Interactive Virtual Experience) Centres.

The L.I.V.E. Centre concept includes an interactive museum, a virtual zoo and aquarium, a digital art gallery, a live entertainment stage, immersive movie theater and themed-experience retail.

Landmark Entertainment Group recently formed a partnership with a group of Chinese investors to build L.I.V.E. Centres in China. The first is expected to break ground within the next 12-18 months.

“The majority of what exists in the VR market today is shortform content, whereas our goal is to work with brands to create longform VR entertainment destinations. What we’re creating is the equivalent of taking your family to a theme park,” said CEO and founder Tony Christopher.

Speaking with The Hollywood Reporter, Christopher said the concept for L.I.V.E. Centres involves combining entertainment with an education component. "We believe we can do something exceptional," he said, adding that programming could include animals, art and space exploration — all in expected 200,000-square-foot locations.

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