Michael Bay to Bring Action Chops to Virtual Reality Project

The 'Transformers' helmer will direct and The Rogue Initiative will produce what they describe as "gritty, danger-close action coupled with Michael Bay’s signature style."
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Michael Bay

Michael Bay is bringing his action chops to virtual reality via a partnership with Los Angeles-based startup The Rogue Initiative, with plans to develop original entertainment properties for the platform.

The filmmaker will direct and The Rogue Initiative will produce what they describe as “gritty, danger-close action coupled with Michael Bay’s signature style.”

The Transformers director also comes on board The Rogue Initiative — a content developer launched earlier this year — as a strategic advisor, along with producer Lynda Obst (Interstellar). They join advisors Matthew Cohan, president of Bay Films; Cliff Plumer, president of VR startup Jaunt Studios; and Cody Simms, executive director of Disney/TechStars.

“I’m excited about building new visual worlds for this innovative medium with them,” Bay said Wednesday in a statement.

Added Rogue Initiative’s co-founder and CEO Pete Blumel: “We’re all absolutely thrilled to be working with such a cinematic powerhouse in the field of action entertainment.”

Rogue Initiative intends to seek additional investment and strategic partnerships to develop a slate of VR, film and television projects for platforms and distribution channels including Sony Playstation, Oculus Rift, HTC Vive, Samsung GearVR, Netflix, Amazon and Hulu.

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