4:29pm PT by Carolyn Giardina
RealD Acquires Image Processing Tech Developer Tessive
RealD has acquired Tessive, a developer of motion image processing technology, for an undisclosed price.
While RealD was launched in the 3D exhibition space, this acquisition underscores its efforts to move in new directions by offering tools at more stages of the motion picture process, specifically production and post.
Tessive makes a proprietary software called Time Shaper, designed to enhance the rendering of motion and reduce judder (motion choppiness), particularly for productions using high frame rates. In fact it’s currently in use on Ang Lee’s upcoming Billy Lynn’s Long Halftime Walk — which is being made in 4K, 3D and at 120 frames per second — to create versions at different frame rates.
With the acquisition, RealD is aiming to rename it TrueMotion, and further develop and relaunch it, potentially for use as a cloud-based service in addition to the current stand-alone system.
As part of the acquisition, Tessive founder Tony Davis will join RealD as a senior scientist working in the company’s research and development division. He'll continue to lead development of Tessive software for potential use in areas such as high dynamic range and virtual reality.
RealD technology also include TrueImage, which is developed to remove or reduce defects, noise and artifacts in individual frames; and its Ultimate Screen, a theater screen developed to more evenly distribute projector light without creating a “hot spot” in the center of the picture.