RealD, Cinemex Ink Exclusive 3D Cinema Deal
Per the agreement, Mexico’s Cinemex will install roughly 700 RealD 3D systems and remove roughly 540 3D systems from alternative manufacturers.
Cinemex, Mexico’s second largest cinema exhibitor, has inked a 10-year deal that will make RealD the exclusive circuit-wide 3D technology provider for the chain. Terms were not disclosed.
Per the agreement, 700 auditoriums across the Cinemex circuit in Mexico are to be equipped with RealD 3D technology. The deal also includes the removal of approximately 540 alternative 3D systems that will be replaced with RealD 3D within the next two years.
RealD currently has roughly 900 installations in Mexico, through exhibitors including Cinepolis and Cinemark, as well as Cinemex.
Titans of Comic-Con: Stars Re-Create Classic Characters (Photos)
- Exclusive Portraits of Robert Griffin III, Ronda Rousey, Kareem Abdul-Jabbar (Photos)
- MOBA: Inside the Biggest Sporting Event You've Never Heard Of (Photos)
- Emmy Awards 2014: The Nominees (Photos)
- Hollywood's Notable Deaths of 2014 (Photos)
- Chloe Moretz Talks Boys & Fashion for 'Flare' September 2014
- The New 'Maze Runner' Trailer Is Out & It's Every Bit As Awesome As You Thought It Would Be
- It's Another Royal Photo Bomb! Prince Harry is Totally Psyched in the Background of a Selfie
- Once Upon a Time's JoAnna Garcia Joins Hubby Nick Swisher at 'Mission Swisher' Scavenger Hunt! (Exclusive Pics)