Hollywood Tech Vet Rob Hummel Named Senior VP at Astral Images

An alum Disney and Warners, Hummel also will continue to lead Group 47 and its DOTS archiving initiative.
Courtesy of Astral Images Corporation
Rob Hummel

Rob Hummel, an entertainment technology veteran who has worked with companies including Disney, Dreamworks, Sony and Warner Bros., has been named senior vp business development at Astrotech subsidiary Astral Images.

He will additionally continue to lead Group 47, a company started by a group of Hollywood vets whose aim is to develop and implement DOTS, a Digital Optical Tape System that it is pitching as a solution to the entertainment industry’s archiving dilemma.

Astral Images, located in Austin, Texas, offers technology and services to digitize, restore and archive feature films, film-based television series and other content — and has an eye toward using DOTS when it is commercially available, according to Hummel.

“Astral Images has a wide range of advanced technology solutions and capabilities to digitize, restore and enhance all types of film and photographic material," said Hummel. "I am most impressed by how the scientists at Astral appreciate and value the integrity of the original image. Also, I am in awe of their abilities to reveal original hidden image content. ... The same can be said for the high dynamic range information I’ve seen them mine from motion pictures.“

Said Warren Lieberfarb, chairman of Astral Images’ board and a former president of Warner Home Video, where he was instrumental is launching the DVD format: "I am very pleased Rob has joined Astral Images to promote our products and lead our business development efforts. Rob is well known and respected in the Hollywood community for his contributions over the decades. He possesses unique strategic knowledge bridging the worlds of creative film making and production technology."

Hummel’s career has revolved around areas including cinematography, postproduction, animation, film restoration and archiving. At Warner Bros. he oversaw digital restoration work on such classics as Gone With the Wind and The Wizard of Oz.

Hummel serves as co-chair of the public programs committee of the Academy of Motion Picture Arts & Sciences’ Science and Technology Council and sits on the Scientific and Technical Awards Committee.

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