10:00am PT by Carolyn Giardina
Sim Group Opens New 66,000 Sq. Ft. Hollywood Facility
On Friday, Sim Group Hollywood is hosting the opening of its new 66,000 square-foot facility on the former Eastman Kodak site in Hollywood. Representatives from the Hollywood Chamber of Commerce will be on hand for a ribbon-cutting ceremony.
The newly renovated building — which will serve as Sim Group's West Coast headquarters — brings under one roof its Hollywood-based Sim Camera rental services business, Chainsaw postproduction business and Bling Digital workflow services brands.
Citing California’s tax credits, chief strategy officer James Martin said, “We see an increase in production in Los Angeles and this is a commitment to elevating our service offierings.”
Sim Camera includes a prep and test area for cinematographers and loading zone. The second and third floors include 60 editing rooms that can be configured to meet the needs of productions and seven color grading rooms, plus a 10-set digital intermediate theater. A sound room and workflow facilities also are available. Grading rooms can accommodate Blackmagic’s Da Vinci Resolve or FilmLight’s Baselight.
Connecting the floors is 130 miles of cable, allowing images to move from camera through finishing. “For instance, a cinematographer could shoot a hair and makeup test in the private prep room on the camera floor and by the time he goes to the second-floor color bay, his footage is there with the colorist to grade the test," said Chris Parker, Sim Group’s chief business development officer.
The second and third floors have open break areas with views of the Hollywood sign; the third floor also has an outdoor deck.
At press time, the company was starting to offer services for the upcoming seasons of FX’s American Horror Story and Amazon’s Just Add Magic. Recent work included postproduction on HBO’s Game of Thrones and The Leftovers and Freeform's Pretty Little Liars. For Legendary and Universal’s Warcraft, the company provided camera, grip and lighting gear, as well as Avids and postproduction workflow services.
SIM Group is headquartered in Toronto and also operates in New York, Vancouver and Atlanta. Additional Sim Group brands include PS Production Services, Post Factory NY, Tattersall Sound & Picture and Pixel Underground.