June 17, 2014 2:26pm PT by Gregg Kilday
SMPTE and HPA Moving Toward Closer Relationship
The Society of Motion Picture and Television Engineers and the Hollywood Post Alliance are moving toward a closer relationship that will lead to an eventual combination.
At the Entertainment Technology in the Internet Age conference today at Stanford University, SMPTE announced that it has reached an agreement with the HPA to provide administrative support for the Hollywood-based trade association. In addition to the agreement, under which SMPTE headquarters will effectively administer the organizational support for the HPA, the boards of both organizations have endorsed a roadmap that will lead to an eventual combination in which HPA will become consolidated within SMPTE as a separate affiliate organization.
HPA president Leon Silverman stated that “the impact of technology on creativity is increasingly important to those who create, own, support and consume content. The HPA’s focus on the creative community combined with SMPTE’s commitment to standards and both organizations’ commitment to community and education provide a powerful platform for industry.”
Jerry Pierce, HPA board vp and a technical consultant to NATO, added, “The ability for HPA to join forces with the foremost international standards organization for our industry allows the HPA to enable a global conversation about creativity and technology. We are excited about the opportunities for both organizations to provide value to our members.”
Barbara Lange, SMPTE executive director, commented, “SMPTE is delighted to be forming this partnership with the HPA. We both see synergies that will benefit both organizations in delivering quality products and services to the creative technical community. We start our partnership with SMPTE providing administrative support to the HPA as we develop our future together. Our tentative plan is to consolidate by May 2015. I am personally excited about the opportunity to work with the great people at HPA.”
A trade association that provides support for the postproduction, digital FX and content creation services communities, HPA was founded in 2002, and its founding executive director, Eileen Kramer, recently stepped down from that role.
SMPTE, with more than 6,000 members worldwide, is a global standards-setting body that will celebrate its 100th anniversary in 2016.