May 30, 2013 5:30am PT by Carolyn Giardina
Sony Chooses EyeIO Encoding Technology to Deliver 4K Movies
Owners of Sony’s Ultra HDTVs will soon be able to access 4K movies delivered to their sets via a Sony 4K media player (pictured above), which was first previewed at CES and launches this summer.
To help make this possible, Sony Pictures is working with eyeIO--a privately-owned Palo Alto startup that develops H.264 and H.265 compression encoding technology for video delivery--which will use its tools to prep the Sony movies in 4K (3840x2160).
Sony Pictures Technologies president Chris Cookson endorsed the company in a statement: “From the cinema to the home, Sony Pictures Technologies strives to deliver the audience an experience that is as close as possible to the filmmaker’s original vision. eyeIO’s technology makes it practical to deliver movies to the home in unprecedented 4K quality, and we are proud to partner with them.”
Films that will be available on the media player at launch will include Bad Teacher, Battle: Los Angeles, The Bridge on the River Kwai, The Karate Kid (2010), Salt, Taxi Driver, That's My Boy, The Amazing Spider-Man, The Other Guys and Total Recall (2012). Additional titles are also planned to be made available after the launch.