12:00pm PT by Carolyn Giardina
'Star Wars' Leads 4DX 4D Theaters to Highest Occupancy Rate
Star Wars: The Force Awakens has become the film with the highest occupancy rate globally for a film released in 4DX 4D theaters, its maker, Seoul-headquartered 4D company CJ 4DPlex, said on Friday.
Star Wars is currently the third-highest-grossing film of all time with more than $1.75 billion in global box office.
Only two weeks into its 4DX run, Star Wars has been seen by 1 million moviegoers in the format, which is currently offered in 228 auditoriums in 37 countries. This surpasses the success of Jurassic World in 4DX, which reached 1 million moviegoers in three weeks. CJ didn't reveal total box-office revenue.
The U.S. is one of the company's newest markets, with two theaters, one at Regal Cinemas L.A. Live Stadium 14 in downtown Los Angeles and one at the Marcus Gurnee Cinema in the Chicago area. Globally, the company aims to open 200 additional auditoriums in 2016.
The 4DX system is designed with motion-controlled seats that tilt, shake and vibrate, in time with what is happening onscreen. It will also spray water, blow air and even release fog and scents.
4D companies MediaMation and D-Box are also aiming to grow their businesses in the U.S. and around the world.