6:21pm PT by Carolyn Giardina
Trio of Companies Teams to Offer Cinema Marketing Services
Three companies in the theater marketing space — Vision Media Management, ThinAire and Peach Cinemas — are teaming up to offer targeted “proximity-based” marketing using beacons to reach consumers on their mobile devices when they are at or near the theater.
That might include sending messages to a customer's mobile device, welcoming the moviegoer to the theater and offering customer rewards, concession discounts or exclusive content. When customers leave the auditorium, it might send a coupon for a nearby restaurant.
Each of the three partners — Vision Media Management; ThinAire, which used beacons and other technology for proximity marketing; and cinema website and marketing firm Peach Cinemas — offers parts of the service lineup. Combined, they want to provide more complete services, including finding and managing advertisers and providing analytics.