5:00am PT by Carolyn Giardina
Samsung Launches Virtual Reality Camera, Content Creators Initiative
Samsung is bullish about virtual reality, and wants to involve consumers in creating VR content. Underscoring this aim, the company on Wednesday is launching a rebranded VR content portal that will include user-generated content, its new 360-degree consumer camera and a Samsung Creators initiative aimed at VR content makers and helped along by YouTube star Casey Neistat.
Samsung — which makes the VR Gear goggles — has rebranded its Milk VR content portal as Samsung VR, and with that move, it has expanded to now let consumers upload and share their user-generated VR content.
To make this content, the company also launched its previously announced Samsung Gear 360 camera in the U.S., where it is available for $350.
The Samsung Creators initiative will include seminars and classes about VR content creation, the first of which will be held this week at VidCon in Anaheim. Leading into VidCon, Samsung is working with YouTube star Casey Neistat to spotlight emerging creators from YouTube.
In July, Samsung Creators will launch a competition for developers of VR/360 content using Samsung’s VR products. Ten winners will be chosen, one from each of the following categories: music, auto, science and tech, gaming, travel, fashion, culinary, cause-related, 4D and sports.
“We want to bring the power of VR technology directly to the people,” said Samsung Electronics America’s chief marketing officer Marc Mathieu. “To help creators learn and perfect the art of VR storytelling, we’ve built an entire VR ecosystem that pushes beyond the frame and empowers them to develop unforgettable, immersive stories, and inspires us all to do the same.”