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Warner Bros.’ Media Camp: Startups Demo Their Developments (Video)

The technologies and services range in applications for production through marketing.

This week, five startups completed Warner Bros.' “Media Camp LA,” a 12-week program for young companies that received mentoring from studio executives. This is the first year Warners hosted the program, based on a program of the same name that Turner originated last year.

“Media Camp” wrapped with each startup demonstrating their technologies and services before leaders from the entertainment and technology sectors and venture capitalists. Their developments range from uses in production to marketing. Here’s a look at each:

Skit! allows users to create stories using content from the Web and their own social networks using finger-swiping technology on the iPad. Its pilot with Warner Bros. Interactive Entertainment’s Mad Max videogame, due out in 2014, was at Comic-Con.

Reelhouse: An online video platform aimed at allowing filmmakers control to self-distribute content directly to their viewers.

Kumbuya: A social commerce platform aimed at curated, community generated content focused on consumers’ areas of interest.

Dealflicks: A mobile platform coupled with proprietary algorithms that’s aimed at increasing theater box-office sales.

Cinecore: SaaS  for film and television production, including digital document distribution, digital file storage and location maps through an in-app Google maps interface.

Startups can apply for Media Camp 2014 at http://www.mediacamp.com/apply

E-mail: Carolyn.Giardina@THR.com
Twitter: @CGinLA