12:31pm PT by Carolyn Giardina
Warner Bros. Names Media Camp Selections (Exclusive)
Warner Bros. Entertainment has selected six participants for its second annual Media Camp program: Bubbl, Incoming Media, Portal Entertainment, Sidevision, Toggle and Wisemetrics.
Started in 2012 by Turner Broadcasting, Media Camp is a program designed to educate entrepreneurs and help them to build their businesses. The 12-week program will be held at Warner Bros. Studios, where participants will work with Warners executives to develop new projects, as well as attend workshops and receive mentorship.
The participating companies and their development work, selected from hundreds of applicants, are:
Bubbl: A mobile app that lets users capture their favorite parts of online videos and share them with friends.
Incoming Media: A technology platform that uses behavioral data analytics to deliver mobile content.
Portal Entertainment: A premium content company that uses technology to enable interactive entertainment for mobile and tablet devices that responds to the audience’s facial reactions and uses device features such as the camera or maps.
Sidevision: A video player that allows YouTube talent and other content creators to display relevant commerce opportunities next to their videos and collect affiliate fees from transactions they generate.
Toggle: A Wi-Fi-enabled dongle that plugs into a television’s HDMI port and allows users to easily stream content from cloud accounts.
Wisemetrics: A content distribution platform that uses predictive analytics to improve brand performance in advertising, social media and email campaigns.
The program will conclude mid-August with a Media Camp demo day in Los Angeles, during which the six startups will pitch their companies and describe their work with Warner Bros. to a group of investors and media industry decision-makers.
"Media Camp not only provides entrepreneurs with access, resources and relationship-building opportunities otherwise unavailable to them, it allows us to work intensively with outside talent to accelerate new products and services," said Debra Baker, senior vp global business development, Warner Bros. Home Entertainment.