Warner Bros. Buys Pitch Set in Looney Tunes' ACME Warehouse (exclusive)

Warner Bros.

Kevin and Dan Hageman have sold an original pitch to Warner Bros. that could very well blow up in their faces.

The Hageman brothers came up with the idea to build a feature film around the fictional ACME warehouse -- the manufacturer of anything and everything used by many of the Looney Tunes characters, most fatefully Wile E. Coyote in his quest to catch the Road Runner. The writers brought their concept to producers Dan Lin and Roy Lee, who helped develop the project further.

The hope now is to build a franchise out of the Warners-owned property (the company owns Looney Tunes).

The plan is to make a live-action CG hybrid featuring the many outlandish devices of the company in a tone that recalls the Amblin pics of the 1980s or a Men in Black-style movie. It will not feature the Looney Tunes characters.

The deal was in the mid-six figures. Warner exec Jon Berg will oversee the project, and Lin Pictures' Mark Bauch will co-produce.

The Hagemans, repped by CAA and Underground, also have worked on Hotel Transylvania for Sony and Carpe Demon: The Adventures of a Demon-Hunting Soccer Mom for Chris Columbus.