Beats Headphones are the New Coke Cups!
Expect to see lots of shiny red headphones on the new season of American Idol. Beats By Dr. Dre, the slick high-fidelity earbuds and muffs endorsed by the rap impresario and conceived by Interscope Geffen A&M Chairman Jimmy Iovine, who also serves as Idol’s new in-house mentor, are expected to have a major presence on the show this year. You could even say they’re the new Coke cups, albeit much more expensive (headphones range from the $120 iBeats earbuds to the $450 over-the-head model).According to sources, various Beats products, which include the Beat Box external speaker system, along with its line of professional HD headphones, will be used by the contestants both in the studio, where they’ll record vocals songs that will later be released on iTunes, and while listening to playback and practicing. No doubt a key product placement for Iovine, who helped secure Universal’s partnership with Idol, which includes releasing all of the winner’s albums, his entry to the headphone market speaks to a bigger dilemma music executive are facing: namely, the degradation of sound quality in digital recordings. “With a bad file and a bad-sounding computer, you at least have a shot at pumping the emotion back [into the music] with a good pair of headphones,” Iovine told Billboard in November. Expect Beats, which come in a variety of colors, to make their debut after the Hollywood week round, where judges Randy Jackson, Jennifer Lopez and Steven Tyler narrowed down 325 would-be contestants to 60. Follow us on Twitter at @Idol_Worship
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