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David Hasselhoff roast boosts Comedy Central

The Hoff gave Comedy Central a turbo boost in the ratings.

The Sunday night premiere of the "Comedy Central Roast of David Hasselhoff" was the highest-rated cable show of the night among adults and the top show in all of TV among males 18-34, the network said Tuesday.

The 10 p.m. premiere drew 3.5 million total viewers (2.5 rating), 2.5 million viewers in the 18-49 demographic (2.2) and 1.1 million males 18-34 (or 3.7), Comedy Central said citing Nielsen Media Research ratings. That left the Viacom channel as the most-watched cable network of the night among males 18-34.

It also topped Comedy Central's highest rated and most watched week since October in the 18-49 and males 18-34 demos. Plus, the special helped make the evening its highest rated Sunday night among viewers 18-49 since April 2009.

Compared with last year's "Comedy Central Roast of Joan Rivers," ratings rose 18% in total households, 40% in the 18-49 demo and 77% among males 18-34.