DVR Viewing Boosts Conan O'Brien to No. 1 Among Youth Demo in Fourth Quarter
TBS said its talk show has the youngest audience of its rivals.
TBS is claiming a fourth-quarter late-night victory with Conan, saying late Tuesday that the talk show topped its cable and broadcast rivals in two key demos when factoring in DVR data.
The network said Conan O'Brien's talk show, which debuted Nov. 8, topped all late-night talk shows in the fourth quarter in both the adults 18-49 and 18-34 demos, according to Live + 7 data from Nielsen Media Research for the period from Nov. 8-Dec. 30. TBS said Conan gets a bigger boost from time-shifted viewing than the broadcast shows.
Conanaveraged 1.44 million adults 18-49 viewers, compared with 1.35 million for NBC's The Tonight Show With Jay Leno in second place and 1.15 million for CBS' Late Show With David Letterman in third.
Among adults 18-34, Conan averaged 930,000 viewers, compared with runners-up The Daily Show With Jon Stewart (574,000) and The Colbert Report (490,000), both on Comedy Central.
TBS also touted the fact that Conan,along with the network's Lopez Tonight, boasts the lowest median viewer age -- 33 -- of all late-night talk shows. By comparison, Daily Show's is 42, Colbert Report's is 39, and Late Show andTonight Show are both at 56.