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28
4 YEARS

E!'s Oscars Red Carpet Show Sets Record

Giuliana Rancic
Courtesy of ABC
Giuliana Rancic

E!'s Oscars red carpet show with hosts Ryan Seacrest and Giuliana Rancic, set a record for the network.

Live From the Red Carpet: The 2011 Academy Awards on Sunday drew nearly 4 million viewers, making it the most-watched in the franchise on E!, outperforming last year by 9 percent.

The red carpet telecast was up 8 percent in the 18-34 demo with a 1.83 rating and increased 13 percent in women 18-34 with a 2.66.

Its lead-in, E!'s four-hour countdown to the red carpet show drew roughly 900,000 total viewers, up 19 percent from last year.

The post-Academy Awards coverage, which aired from 11:50 p.m. to 1:30 a.m. on the east coast, averaged 825,000.