NOV
30
1 years

Everything you need to know about the 2010 upfronts

99105_D1350b2[1]What's the fall broadcast schedule look like?

Here's an ultra-handy chart with all the networks included.

Which shows were picked up and which were canceled during the past couple weeks?

Here's the list.

Where are the trailers and clips?

They are here. Some of the trailers you should check out include Fox's "Lonestar" and "Ride-Along"; NBC's "The Event," "Harry's Law" and "Undercovers"; CBS' "Hawaii Five-O"
and "$#*! My Dad Says," ABC's "No Ordinary Family" and "Better Together," CW's "Nikita" and "Hellcats."

What will be a hit next season?

Based on trailers? Are you kidding? The upfront trailer for "The Big Bang Theory" was lame and look how that turned out. Best I can tell: "Hawaii Five-O" looks like it just rolled out of the CBS hit machine. Fox's "Terra Nova" could be "Lost"-like huge (though the network is debating whether the dinosaurs will have colorful feathers, which, though apparently accurate based on new findings, sounds a bit like putting nipples on the batsuit). I really like the "Lonestar" trailer, lets hope a drama that mature can thrive on broadcast. ABC's "Better Together" seems like a good fit for the network's comedy block, and "No Ordinary Family" has a strong concept and cast (if the writers can
pull it off, tough to tell from the clips). Both CBS comedies ("$#*! My Dad Says" and "Mike & Molly") are on brand. NBC's "Undercovers" seems likable while "The Event" looks like a big, well, event. And who knows what The CW's audience will go for (I called "Vampire Diaries" last year, but that was easy).

What will flop?

Statistically, the vast majority of them.

You didn't mention cop or legal shows.

"Hawaii" and "Undercovers" are cop shows, sorta. The rest seemed to blend together. Weary, intense officers fighting urban chaos. Determined, clever lawyers being all sly and dueling with stern judges. Which doesn't mean they won't be successful. If broadcast has taught us anything, it's that procedurals are the safest bets.


 Ad sales projections?

Up! Broadcast networks will likely seek up to 10%-12% advertising rate increases in the upfront market, "but may ultimately settle for rates in the 6%-9% range," according to an analyst.

What were the trends this year?

Three come to mind:

3001. Friday night is the broadcast Thermopylae and networks are determined
to make a "300"-like last stand. Every broadcast network has scripted
shows on Fridays despite recent ratings declines threatening to send the
evening into reality-n-repeats oblivion. Not just any scripted shows,
but grown-up hourlong with stars like Tom Selleck, Dana Delany and Jimmy
Smits. Cry broadcast: "Our dramas will blot out the Sun!"

2. The comedy boom was more of a mild pop. Though networks developed more comedies, this fall will look pretty much like last year. There were 20 half-hour comedies on the schedule last fall. There are 20 on the schedule this fall. Last year, nine of the fall comedies were new shows, this year six. If you add hour-long shows that networks classify as comedy, such as Fox's "Glee," there's arguably one more hour this year if you include both NBC's "Love Bites" and Fox's summer cop series "The Good Guys," which the network intends to roll into fall (surrrrre, it will). This doesn't mean the boom was a bust -- networks have some titles in more aggressive time periods, demonstrating newfound confidence in the genre, and networks should have more shows in reserve for midseason.

3. Digital is dead. Long live digital. The higher a network's ratings, the less likely you were to hear about new media applications at its upfront (exception: NBC, which kept its focus on new programming this year).

Who had the best/worst upfront presentation?

_PG24661 Fox and CBS were out in front. Fox had impressive numbers and high emotion courtesy of the cast of "Glee" -- a sort of left-brain/right-brain double punch. CBS had star power on display, a great track record and solid trailers. The CW also had a fair pitch for fall and having Katy Perry perform was a nice touch. NBC's programming model is back on track, but some complained of trailer fatigue. ABC's presentation seemed
off its stride
and its trailers were likewise a mixed bag (perhaps an unavoidable byproduct from networks when they  launch a large number of new shows). 

Top time period battles next fall?

There are several intriguing ones. Read this battlefield rundown.

Biggest scheduling move?

Easy: CBS putting "Big Bang Theory" on Thursday nights against NBC's "Community." It's like Fox moving "American Idol" to Fridays to nuke "Wife Swap.""Community" creator Dan Harmon has the right attitude, gamely Tweeting: "Well, if CBS thinks I’m a big enough threat to send a terminator, the least I can do is prove them right."

Scheduling: Luckiest new show?

CBS' "$#*! My Dad Says." The comedy gets a lead-in from "Big Bang" on Thursdays without the sky-high expectations that come with being a part of the network's established Monday comedy block (where new show "Mike & Molly" is parked). 

Scheduling: Unluckiest?

You have to look at Fridays. ABC's "Body of Proof" at 9 p.m. might have it worse than NBC's "Outlaw" and CBS' "Blue Bloods," which are plugged into 10 p.m. "Proof" will only have "Secret Millionaire" for a lead-in yet faces "CSI: NY." Producers of these new dramas reassure themselves: "The good news is if I draw any kind of number on Friday, my show could live here for years."

Got any analysis that goes deeper than bullet points and links to old stories?

Yes, courtesy of Kim Masters, here.