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Fridays can't stop 'Jamie Oliver's Food Revolution'

Food revolution Jamie Oliver gathered more viewers for his "Food Revolution" on ABC, the reality show growing in the ratings from its Sunday night premiere.

This a surprise. Friday night viewing levels are significantly lower than Sundays, one would expect a decline. With only a repeat of itself as a lead-in, the second episode and time-period debut of "Food Revolution" jumped 18% to draw 7.5 million viewers and a 2.6 preliminary adults 18-49 rating.

Those are impressive numbers for a reality show on a Friday night this season, and "Revolution" faced real competition -- CBS' NCAA coverage (10.3 million, 3.4) and Fox's own chef-show, "Kitchen Nightmares" (4.3 million, 1.7). 

Also Friday: NBC's "Who Do You Think You Are" (6.4 million, 1.5) placed third at 8 p.m.