Fridays can't stop 'Jamie Oliver's Food Revolution'
This a surprise. Friday night viewing levels are significantly lower than Sundays, one would expect a decline. With only a repeat of itself as a lead-in, the second episode and time-period debut of "Food Revolution" jumped 18% to draw 7.5 million viewers and a 2.6 preliminary adults 18-49 rating.
Those are impressive numbers for a reality show on a Friday night this season, and "Revolution" faced real competition -- CBS' NCAA coverage (10.3 million, 3.4) and Fox's own chef-show, "Kitchen Nightmares" (4.3 million, 1.7).
Also Friday: NBC's "Who Do You Think You Are" (6.4 million, 1.5) placed third at 8 p.m.