To his surprise, the two spots in his charity contest sold out within hours, and another eight people soon joined a waiting list, with all begging the author of A Song of Ice and Fire to take their money and kill them off, too.
Game of Thrones fans, get ready for a battle the likes of which we haven't seen since season two.
We're told the episode, called "The Watchers on the Wall," takes place entirely on the Wall. Judging by the preview, Jon (Kit Harington), Sam (John Bradley) and the rest will be facing long odds as the Wildling army approaches Castle Black.
Game of Thrones isn't just the biggest thing on HBO. It's now one of the most watched series on TV.
The fourth season of the pay cable net's crown jewel is currently averaging 18 million gross weekly viewers -- that figure, courtesy of HBO, includes first-runs, encores, HBO GO and On Demand views -- more than doubling its already formidable Sunday outings that have been holding steady around 7.2 million viewers for the past month.
For book readers, this was among the most anticipated episodes of season four, with Oberyn (Pedro Pascal) and The Mountain (Hafthor Julius Bjornsson) fighting on behalf of Tyrion and Cersei, respectively.