'Human Target' Return Misses Ratings Bullseye
After squeaking out a renewal last season, Fox's Human Target returned soft for its revamped return.
Target (6.6 million viewers, 1.8 preliminary adults 18-49 rating) was down 38% from its heavily promoted January premiere on Sunday night, and down 25% from its regular Wednesday time-period debut last February.
Target was originally scheduled for Friday nights, but received a time-slot upgrade after the implosion of Lone Star had Fox shuffling its lineup. In the meantime, producers have taken steps to add some female energy to the show this season, and THR's review says last night's premiere was a strong episode. After Target, Hell's Kitchen (5.9 million, 2.6) was on par.
CBS won the night overall with Survivor (12 million, 3.5) up 9%, Criminal Minds (14.3 million, 3.7) rising 19% and Defenders (9.4 million, 1.9) popping 6%. Though Defenders tied NBC's Law & Order: LA (7.8 million, 1.9) to win 10 p.m., up 12%, CBS sets the bar higher than this for its 10 p.m. shows.
ABC's The Middle (9.2 million, 2.8) didn't rise in the demo despite the network airing a repeat after Dancing with the Stars this week. Better With You (7 million, 2.3) was down 8%, followed by a steady Modern Family (12 million, 4.7) and Cougar Town (7.1 million, 3.0). While Fox tries to appeal to more women with Target, ABC decided to focus on drawing one gender with 25 Years of Sexy: People Magazine's Sexiest Man Alive (4.2 million, 1.5), which ranked as the night's lowest-rated show on a major broadcast network.
NBC's had a Dateline special on the Royal wedding (6.7 million, 1.6), followed by Christine Lahti guesting on Law & Order: SVU (7.6 million, 2.1) and rising 5%.
The CW aired a low-rated episode of America's Next Top Model (2.5 million, 1.1) followed by Hellcats (2.1 million, 0.9)