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JAN
6
4 YEARS

Kitty Litter Companies Fight in Court Over Commercial Claims

After Fresh Step aired an ad claiming cats prefer it, Super Scoop snapped back that "cats do not talk."

A cat fight is breaking out between two kitty litter brands over commercial claims.

Church & Dwight Co. (the maker of Super Scoop) filed lawsuit in Manhattan federal court against Clorox's Fresh Step after Clorox aired a TV ad campaign claiming cats prefer it because it "is better at eliminating odors."

The suit, which also seeks an injunction against the spots, which began airing last year, reads, "Cats do not talk, and it is widely understood in the scientific community that cat perception of malodor is materially different than human perception."

Church & Dwight Co. also wants Clorox to air "corrective advertising" and asks for unspecified damages.

Clorox declined to comment to the New York Post, who first reported the story.