Larry King's oil spill telethon flops
Larry King's celebrity-filled oil spill telethon flopped in the ratings.
The program came in fourth in the 8 p.m. hour Monday evening with 547,000 viewers. Fox News’ "O’Reilly
Factor" (2.7 million) was first, followed by MSNBC’s "Countdown" (1 million) and HLN's "Nancy
Grace" (787,000). At 9 p.m., King climbed to third with 647,000 viewers.
King's efforts raised $1.8 million. Given the nonstop amount of news coverage for the Gulf of Mexico disaster, that's a soft number.
By comparison, King's Haiti earthquake telethon in January (not to be confused with George Clooney's cross-network telethon) raised nearly $5 million overnight.
Really though: Did anybody expect that asking viewers during a recession to help pay for an oil company's mistake would generate a landslide of ratings or donations? King and his celebrity friends should help pressure BP to pay for their mess, not viewers.
- 'Lindsay' Recap: Lohan Attempts Career Comeback With Self-Proclaimed 'New Chapter'
- 'How I Met Your Mother': Cristin Milioti Debunks Morbid Finale Theory (Video)'
- Josh Duhamel to Co-Star in Vince Gilligan's 'Battle Creek'
- A Train, a Trestle and 60 Seconds to Escape: How 'Midnight Rider' Victim Sarah Jones Lost Her Life
- 'Divergent' Star Shailene Woodley: The Next Jennifer Lawrence?
- MOST SHARED
- MOST POPULAR