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Matthew Weiner plans 'Mad Men' future

Note: The matter of setting an end date for AMC's critical darling "Mad Men," prompted by a quote by creator Matt Weiner at TCA about his "five-year plan" for "the life of the series," seemed clear when the story was published yesterday afternoon. From a lengthy exchange discussing Weiner's quote with AMC: "So to be clear, [Matthew Weiner] plans 5 seasons, covering 10 years, with jumps between each season." AMC: "Yes!"

But AMC now says Weiner never meant to reveal a specific timeline for the show. He meant that he plans to continue having timeline jumps between the seasons.

Yesterday's story is after the jump.

TCA -- "Mad Men" showrunner Matthew Weiner is known forclose attention to detail on his acclaimed AMC series and it turns outhe has an equally specific plan for the future of the show: Weinerintends for "Mad Men" to include five seasons, spanning 10 years, withtime jumps between each season.

Weiner hinted at the plan at the TCA panel for "Mad Men" Wednesdaymorning. The writer-producer was asked why he decided to leap theshow's upcoming second season 14 months forward rather than sticking tothe usual pacing (in which each episode chronicles about a month).

"In the life of the series, if it continues, I would like to coverthis period of people's lives -- and that's a five year plan and not aten-year plan," the Emmy winner said.

This afternoon, an AMC spokesperson clarified the quote afterconsulting with Weiner: "What he meant was that he wants to leapforward between seasons, not just pick up where the last season leavesoff. So he wants to cover a period of ten years in these character'slives, in five seasons."

The plan puts "Mad Men" in the pantheon of serialized dramas such as"Lost" and "Battlestar Galactica" that have made a point of announcinga timeline for the show. Weiner's idea is, if anything, even moreambitious by setting a story timeline for his characters as well. Ofcourse, a show's popularity (or lack thereof) often change suchstrategies.

"The other thing," Weiner added, about the benefits of a time leap,"I can start the story fresh, and at the same time there will be allthese events that happened in between that will provide additionalstorytelling energy."

Pressed for more details about what's to come, Weiner said, "Trustme. I will give you the information you need as you need it in the mostentertaining fashion."