MTV's 'Jersey Shore' Sets Another Series High

"Jersey Shore"

UPDATED: It keeps going and going and going ..

MTV's hit Jersey Shore has reached another series high. On Thursday, Shore was up 3% compared to last week's episode, with 8.9 million turning the dial at 10 p.m.

Shore averaged 6.9 million in the 12-34 demographic (8.8 rating), up a tad compared to last Thursday (8.5; 6.6 million).

Last night's episode was also the network's most-watched series telecast, trumping the previous network high -- last week's Shore -- which drew a then-record 8.6 million.

Shore also beat Fox's American Idol in 12-34 by nearly 1 million. Pretty impressive, eh?