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NBA All-Star Game Takes Highest Ratings Since 2003

With Kobe Bryant providing the sparks on court and Rihanna performing at halftime, the Sunday TNT game reaches 9.1 million total viewers.

11:48 AM PST 2/21/2011 by Bryan Alexander
Rihanna
Jason Merritt/Getty Images

Kobe Bryant's on-court drama for the West team brought TNT its highest rated NBA All-Star Game since 2003.

The Sunday night game delivered 9.1 million total viewers and six million households. It was second most-watched NBA game on television during the 2010-11 season to date.

Bryant won MVP for the West team which pulled out a dramatic victory over the LeBron James-led East team. Rihanna performed at the half-time show before taking a courtside seat next to Justin Bieber, who was named MVP in the Celebrity All-Star game on Friday night.

The 2003 All-Star Game was the final appearance by NBA superstar Michael Jordan.


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