NBC renews 'Days of our Lives'
At least one daytime soap is safe for another year.
NBC has picked up "Days of our Lives" for its 45th season, keeping the show on the air through 2011.
"‘Days of our Lives’ continues to be a favorite of the daytime audience and we are thrilled to keep it going through its 45th season," said Marc Graboff, chairman, NBC Entertainment. "‘Days’ has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively."
"Lives" is NBC's last remaining soap. Titles such as "Guiding Light" and "As the World Turns" recently were cancelled last year after decades on the air.
"Lives" first premiered as a half-hour show in 1965 and expanded to an hour 10 years later.
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