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NOV
30
3 YEARS

Nielsen: 40% of new TV homes will be Hispanic

Nielsen is estimating another large increase of Hispanic TV households. Next season, the measurement company estimates that 40% of new TV homes will be Hispanic (400,000). That's a 3% percent increase for Hispanic homes, compared to a 2% climb last season. By comparison, African American households will rise .5% and Asian households will climb .6%. Chart:

hispanic