Planet Green Eyed for Rebranding

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NEW YORK – Discovery Communications is looking at rebranding Planet Green, its channel focused on environmental issues and green lifestyle, CEO David Zaslav said Friday.

The company feels it could do something different and “more meaningful" with the network, he said during an earnings conference call. He didn’t provide specifics or hints about a possible new direction. He also didn’t signal the likely timing of a change.

Planet Green launched in mid-2008 as a rebranding of the former Discovery Home Channel.

Zaslav and his team have driven ratings and advertising growth at Discovery Communications via several network relaunches and rebrandings. At the start of the year, Discovery Health became OWN: The Oprah Winfrey Network, and in October, the former Discovery Kids became The Hub, among others.