Premiere week DVR data: ‘Grey's Anatomy,’ ‘Modern Family,’ ‘House’ tops
The first week of fall season DVR data shows the rich getting richer.
The shows gaining the most viewership in the key adult demo include during premiere week included top hits like ABC's "Grey's Anatomy" (6.8 adults 18-49 rating including seven days of DVR data, up 26% from its original live-plus-same-day rating), "Modern Family," (6.4, up 26), Fox's "House" (5.4, up 29%) and CBS' newcomer "Hawaii Five-0" (5.0, up 28%).
CBS' "Big Bang Theory" (6%, up 22%) also gained heavily, perhaps due to its shift to Thursdays at 8 p.m. NBC's new mystery drama "The Event" (4.6, up 28%) also did well.
Both older-skewing shows and reality show tended to have less DVR viewership, so perhaps its no surprise that on the other end of the spectrum ABC's "Dancing With the Stars" (5.4, up 6%) ranked as one of the most popular shows on TV yet hardly gained at all. Advertisers vastly prefer viewers watch shows live, so there's no shame in having a hit without much DVR gain, but ideally broadcasters rather shows have both -- a big initial number and a hefty amount of additional sampling.
Other shows with modest gains include new ABC's new sitcom "Better With You" (2.8, up 8%) and Fox's animated series "Cleveland" (3.4, up 10%). In fact, aside from "Big Bang" and "Modern Family," comedies in general seemed to not pull particularly dramatic increases despite otherwise doing well in the ratings during premiere week.
One show that bucked the modest DVR trend for reality shows: NBC's "The Apprentice" (1.8, up 28%), which is otherwise struggling on Thursday nights,
Another Thursday title received the largest percentage gain from DVR's -- Fox's "Fringe" (3.1, up 44%), which has been getting squeezed out against tough live competition but compensated with a head-turning percentage gain. Like last year, Thursday shows in general received plenty of DVR pickup.