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Puppy Bowl Scores Largest Audience

David Halloway/DCL

The seventh annual Puppy Bowl on Sunday drew its largest audience to date

The Puppy Bowl lured in 1.7 million for its premiere, up 60% from the previous year. But, Animal Planet made it a point to say that the Bowl on Sunday drew a total of 9.2 million viewers for the 12-hour marathon, a bit misleading considering the Bowl reran multiple times. (Check out the Puppy Bowl gallery.)

Over on Nickelodeon, a Justin Bieber-hosted night on Saturday helped the premieres of three shows. (See The Hollywood Reporter cover with Bieber, L.A. Reid and Usher.)

Victorious scored 4.4 million viewers and was tops on its time slot in the kid and tween demos. Big Time Rush drew 3.9 million and 3.1 million tuned into True Jackson, VP, the latter scoring its highest-rated telecast in the kids demo since 2009.