Tiger Woods boosts Masters: most-watched golf telecast in cable history
ESPN's coverage of the Masters on Thursday was not only the tournament's most-watched first-round ever, it was also the biggest audience for any cable golf telecast in history.
Masters Round 1 delivered 4.9 million viewers, surpassing the previous record-holder, the 2008 U.S. Open Championship when Woods defeated Rocco Mediate. The viewership represents a 47% climb over last year's first-round Masters coverage.
ESPN's "SportsCenter" was also about double its average, drawing a 0.8.
The scandal-plagued pro posted his best-yet opening round score at the Masters, though still trailed Fred Couples on the board. Woods received a warm ovation from the crowd at his opening tee.
More to come ...
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