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DEC
29
4 YEARS

IMDb's Top 100 Actors: 100 Million Vote Emma Stone In, Seth Rogen Out

Emma Stone
Chris Polk/Getty Images
Emma Stone

Because I was the Amazon editor who told Jeff Bezos to buy IMDb in 1997, I'm intrigued by Rabbit Hole-loving CEO Col Needham's new 10 Best List, and How to Train Your Dragon-loving managing editor Keith Simanton's. But I'm obsessed with IMDb's STARmeter, which lists the Top 100 actors based on the search behavior of 100 million-plus IMDb users. Compare the 2009 and 2010 lists side by side and watch stars soar and crash (Johnny Depp seized the No. 1 spot from Robert Pattinson):

You can see Mila Kunis rise from No. 33 to No. 22, presaging her late-breaking Oscar heat. "Newcomers to the Top 100 included Emma Stone (No. 24), Sam Worthington (No. 26), Amanda Seyfried (No. 34), Gemma Arterton (No. 43), Chris Hemsworth (No. 55) and Chloe Moretz (No. 59)," says Simanton (whose name rhymes with "rhymin' one").

And here's who fell off the Top 100 into 2010 oblivion, sought by few:

Nikki Reed (No. 15 in 2009!)

Seth Rogen (No. 20)

Hugh Jackman (No. 34)

Peter Facinelli (No. 37)

Kellan Lutz (No. 39)

Hollywood could use this actual consumer behavior in casting, Simanton thinks (and so do I, and my Amazon stock is long gone). Consistent high search rates represent money destined for somebody's bank. "Zooey Deschanel was No. 9 last year, No. 15 this year," says Simanton," and she's arrived there by mostly playing 'the girlfriend.' Maybe she should be 'The Girl' instead of the girlfriend."

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