Paramount's 'Jackass 3' Oscar Ad: The Crucial Missing Quote
Jackass 3 just got a campaign ad for 11 Oscars, with no-joke actual critic quotes -- but they left out the best one. Here it is, for your consideration.
"Hope it made y'all laugh your asses off," star Johnny Knoxville tweeted when Jackass 3D opened in October. Now asses are laughing at the $117 million prankfest's Oscar ad, ahead of its March 8 DVD release (minus the 3D since it isn't -- don't try 3D at home, kids).
The real quote from the New York Times invokes Bunuel; the Boston Globe namechecks Avatar -- and in the original Wesley Morris review, Chaplin, Keaton, Sennett and the Three Stooges.
Plus, Morris offers this far superior encomium: "Would have made me cry were I not already laughing while suppressing the urge to vomit."
"That's a good quote," says a Paramount source who very much hopes it gets added to the ad. This is the perfect film for Oscar-voter "Steak Eaters."
As long as they aren't eating.
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Scott Feinberg, the lead awards analyst for The Hollywood Reporter, is one of the entertainment industry's most experienced and trusted experts about the Oscars, Emmys and Tonys. He started on the awards beat in 2001, writing for independent websites including his own ScottFeinberg.com before joining the Los Angeles Times and then THR, for which he writes “The Race” blog, which won the LA Press Club’s National Entertainment Journalism Award for best entertainment blog of 2012-2013. A voting member of both the Broadcast Film Critics' Association and Broadcast Television Journalists Association, he is also writing a book about film history for young people for which he has interviewed more than 500 high-profile Hollywood figures whose careers span the silent era through the present.
Follow Scott on Twitter at twitter.com/scottfeinberg.