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NOV
14
4 YEARS

VOD Glow Boosts 'Winter's Bone' Heat By 25%

Jennifer Lawrence
Roadside Attractions

Now that Oscar hopeful Winter's Bone has hit the home entertainment market, there's a warm glow over its first fortnight's performance: 35,000 cable VOD transactions, plus more than 20,000 DVD full-price sales. Lionsgate, which distributes the film in U.S. markets outside theatrical, had expected 75,000 VOD transactions in the first 21 weeks.  

"Given the strong first two weeks," says Roadside Attractions co-president Howard Cohen, "Lionsgate has upped the estimate."

Now Lionsgate projects 100,000 VOD sales.

And what can we predict for star Jennifer Lawrence, who I'm betting will beat Prince Adu, Ronald Bronstein and John Ortiz for the Gotham Independent Film Award for Breakthrough Actor (though I wouldn't pout if she lost to Greta Gerwig in Greenberg)?

Like Ellen Page, who went from a role in Vulcan's comparably gritty indie Hard Candy to the 20th Century Fox X-Men bigtime, Lawrence follows Winter's Bone with next June's X-Men: First Class. Revered comics-genre writer Mark Millar says that Matthew Vaughn, his Kick-Ass director pal, should turn X-Men: First Class into a comeback for the series after Wolverine and X-Men 3, "which weren't that good -- I think they wanted to do a 'Star Trek' and go back to basics." 

And if it's really as kick-ass as 2009's Star Trek reboot, might it fling Lawrence into success analogous to Page's Juno and Inception? A cinephile can dream, can't he?