BULLSEYE, Dec. 3: Audience Interest in 'Warrior's Way,' 'Swan,' 'Tron,' 'Grit,' More
"Black Swan" shows strongest activity and interest of the openers going into the weekend.
The Dec. 3 weekend will see some relatively quiet activity from new openers before the bombast of Dec. 10, when The Fighter, The Tourist and the new Narnia film open. But that just means audiences can catch up on big fall releases they've missed or check out some more indie-flavored material.
This weekend, Fox Searchlight's Black Swan, Liddell Entertainment's I Love You Phillip Morris, Magnolia Pictures' Night Catches Us and Sony Pictures Classics' Barney's Version will compete with Relativity Media/Rogue Pictures' wide-opening actioner The Warrior's Way.
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Way saw the biggest surge in searches this last week but its "Want-to-See" scoring is weak, indicating that lots of people are checking it out only to determine that they're likely to see something else instead. Swan still skews slightly female, but men are definitely taking more interest. And surprisingly, Morris is showing interest from all demos -- it's odd (and encouraging) to think of a film with gay leads hitting the bullseye.
Off in the near distance, Tron: Legacy is nearly off the chart on the male side of the grid. Search activity of men vs. women in relationship to the other upcoming films literally takes it off the chart to the left. Both The Tourist and The Chronicles of Narnia: The Voyage of the Dawn Treader (Dec. 10 releases) have crept in toward the center in recent weeks.
Here's Carl DiOrio's box-office preview for the weekend for added analysis.