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Nielsen Company

Latest News

  1. Viacom Plans to Boost Non-Nielsen-Based U.S. Ad Sales to 50 Percent

    5:39 am 11/13/2014

    "Everyone wants our channels," Philippe Dauman says about the appeal of the company's networks despite recent carriage disputesRead more

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  2. Cable's New Business Model: Lower Ratings, Higher Revenue

    5:00 am 8/20/2014

    As top channels lose viewers and reality hits age, conglomerates are pumping profits with sub fees and overseas growth — but can it last?Read more

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  3. Nielsen's Mobile Ratings Are Coming — But You Probably Won't Notice Right Away

    11:38 am 7/8/2014

    Execs at the media company say the inclusion of tablets and mobile phones into TV measurement will start small due to relatively low adoption and the frequency of time-shifting.Read more

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  4. Canadian Broadcaster Builds Viewer Loyalty With Prize Giveaways

    9:09 am 6/2/2014

    As cable subscriber growth stalls, CHCH is inviting TV watchers to earn rewards, including a chance to win a new car, just for tuning in. Read more

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  5. China to Launch Standardized TV Ratings System

    1:11 am 3/13/2014

    The new system is aimed at bringing data in line with international standards and addressing complaints that viewership data in China is manipulated.Read more

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  6. Nielsen Formalizes Plans to Incorporate Mobile Views Under TV Ratings Purview

    6:20 pm 10/25/2013

    Having recently started monitoring Twitter conversations, the media company will further expand its measurements for the 2014-15 season. Read more

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  7. Nielsen Launching Service to Track Twitter Posts About TV Shows

    5:31 pm 10/6/2013

    The company aims to measure all Twitter activity about television and its influence on how many people watch a particular program.Read more

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  8. Arbitron Renamed Nielsen Audio

    6:32 pm 10/1/2013

    Nielsen completes its $1.3 billion acquisition of the marketing and media research firm best known for its U.S. radio ratings.Read more

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  9. Nielsen to Include Mobile Data Next Season

    1:22 pm 9/19/2013

    Further expanding measurements of TV ratings, the company cites mounting concerns that not all viewers are being taken into account.Read more

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  10. CBS Interactive Boss, NBCUniversal Top Executive Talk Hulu, Netflix, Apple

    10:54 am 7/24/2013

    Jim Lanzone says CBS Corp. continues to like its position and not being a co-owner of Hulu, while Lauren Zalaznick explains her concerns about Nielsen.Read more

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