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Nielsen Company

Latest News

  1. China to Launch Standardized TV Ratings System

    1:11 am 3/13/2014

    The new system is aimed at bringing data in line with international standards and addressing complaints that viewership data in China is manipulated.Read more

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  2. Nielsen Formalizes Plans to Incorporate Mobile Views Under TV Ratings Purview

    6:20 pm 10/25/2013

    Having recently started monitoring Twitter conversations, the media company will further expand its measurements for the 2014-15 season. Read more

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  3. Nielsen Launching Service to Track Twitter Posts About TV Shows

    5:31 pm 10/6/2013

    The company aims to measure all Twitter activity about television and its influence on how many people watch a particular program.Read more

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  4. Arbitron Renamed Nielsen Audio

    6:32 pm 10/1/2013

    Nielsen completes its $1.3 billion acquisition of the marketing and media research firm best known for its U.S. radio ratings.Read more

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  5. Nielsen to Include Mobile Data Next Season

    1:22 pm 9/19/2013

    Further expanding measurements of TV ratings, the company cites mounting concerns that not all viewers are being taken into account.Read more

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  6. CBS Interactive Boss, NBCUniversal Top Executive Talk Hulu, Netflix, Apple

    10:54 am 7/24/2013

    Jim Lanzone says CBS Corp. continues to like its position and not being a co-owner of Hulu, while Lauren Zalaznick explains her concerns about Nielsen.Read more

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  7. First-Quarter Ad Spend Down in Europe, Flat in North America, Up Elsewhere

    6:00 am 7/18/2013

    Nielsen says "it seems unlikely" that lagging Europe will recover over the near term.Read more

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  8. Nielsen: 5 Million U.S. Homes Don't Have Pay TV, Over-the-Air TV

    9:39 am 3/11/2013

    The research firm says the number of households that don't qualify as traditional TV homes is up from 2 million in 2007, but says "zero-TV" doesn't mean zero video."Read more

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  9. Nielsen-NDTV Lawsuit: New York Court Says Case Should Be Heard in India

    10:28 pm 3/5/2013

    The Indian broadcaster had filed a $1 billion-plus lawsuit in New York against Nielsen's Indian TV ratings agency alleging rampant corruption.Read more

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  10. Mobile Users Consuming More Content Than Ever, Nielsen Declares

    12:10 pm 2/27/2013

    Geeky gadgets, mobile advertising, action-based content and discussion panels mark the Mobile World Congress in Barcelona, the world's largest wireless event.Read more

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