Upfronts 2011

Latest News

1. Discovery Communications Wraps up Upfront Ad Deals

   3:21 pm 6/30/2011

   • by Georg Szalai

   

Other big cable network groups, such as Time Warner's and Viacom's, are also in the final stages of collecting advance ad commitments.Read more

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2. Five-Network Upfront Haul Tops Out at $9 Billion-Plus

   4:48 pm 6/9/2011

   • by Marisa Guthrie

   NBC closes out advance ad sales up $100 million for a total haul of $1.7 billion.Read more

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3. 

   ABC Wraps Upfront Sales

   10:01 am 6/9/2011

   • by Marisa Guthrie

   The network wins double-digit price increases for close to $2.4 billion in upfront commitments.Read more

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4. Analyst Lowers ABC, NBC Upfront Ad Pricing Estimates

   11:11 am 6/3/2011

   • by Georg Szalai

   With Fox having completed its advance ad sales, Miller Tabak's David Joyce updates his projections and says marketers may "focus on the top two networks."Read more

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5. 

   Les Moonves Eyes 'Huge Numbers' for 'Two and a Half Men' Fall Premiere

   6:43 am 6/2/2011

   • by Georg Szalai

   The CBS CEO says new star Ashton Kutcher could draw AFC championship-type ratings, emphasizes the network is looking for big upfront ad price increases and says "we love Netflix."Read more

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6. Analyst Expects Broadcast Upfront Deals by Week's End

   5:55 am 6/1/2011

   • by Georg Szalai

   UBS analyst John Janedis expects CBS and ABC ad rate increases of 11 percent to 12 percent over last year after an estimated 10 percent gain for Fox, which he said "could limit" the pricing upside for its competitors.Read more

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7. Fox Kickstarts 2011-12 Upfront Market

   6:41 pm 5/27/2011

   • by Anthony Crupi, Adweek

   The broadcast net is seeing low-double-digit CPM hikes on movies and retail.Read more

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8. Broadcast Networks Finish Season Down Among Younger Viewers

   1:09 pm 5/27/2011

   • by Marisa Guthrie

   English-language networks are down across-the-board in the ad-coveted 18-49 demographic while Spanish-language broadcaster Univision is up 8 percent.Read more

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9. Fall TV Scorecard: How the Studios Did

   10:26 am 5/25/2011

   • by Lacey Rose

   THR looks at how they all stack up now that upfronts are over and schedules are set.Read more

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10. 

    The Primetime TV Battlefield

    6:00 am 5/24/2011

    • by Lacey Rose

    THE REPORT: Upfronts are over, schedules are set, and THR analyzes the strategy at work behind fall's hot matchups.Read more

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