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  1. 'Hop' Enlists Social Check-In Game SCVNGR for Promotional Campaign

    7:00 am 4/1/2011

    Challenges will be available to Universal/Illumination's live action/CG-animated movie, which opens Friday, will be available at AMC Theaters and Walmart, among other locations.Read more

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  2. 'Hop' Generates More Than $75 Million in Marketing Partnerships

    6:38 pm 3/31/2011

    Universal's exclusive deal with Walmart marks first time that the retailer has used a licensed property to brand a seasonal campaign.Read more

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  3. PG-13 'King's Speech' Hits Theaters Friday (Box Office Preview)

    5:30 pm 3/31/2011

    Movies opening wide include the CGI/live-action hybrid "Hop," starring James Marsden and featuring the voices of Russell Brand and Hugh Laurie; sci-fi thriller "Source Code," starring Jake Gyllenhaal and Michelle Monaghan; and horror movie "Insidious," with Patrick Wilson and Rose Byrne.Read more

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  4. Hop: Film Review

    12:46 pm 3/31/2011

    The Easter Bunny's son lands in Hollywood with dreams of being a drummer in director Tim Hill's animated/live-action hybrid.Read more

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