AMAs: Pitbull Pokes Fun at Hispanic-Skewing Ratings, Obama's Immigration Address

"ABC found out last year that when I spoke just three Spanish words, ratings went up 142 percent, so get ready for three hours of just subtitles!"
Pitbull

Pitbull kicked off Sunday night's American Music Awards — broadcasted on ABC from Los Angeles' Nokia Theatre L.A. LIVE — with a poke at Hispanic-skewing ratings and President Barack Obama's immigration address.

Hosting the awards show for the second year in a row, the tuxedo-clad musician entered from an aisle among the audience and started his monologue just after Taylor Swift's performance, of which he joked, "She just sold another 68 million albums!" And since he's called "Pitbull, Mr. 305, Mr. Worldwide — with three names, they should pay me triple!"

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After the host noted, "You guys already know I'm Cuban, but you know America, not all Latinos are Mexican — maybe we are," to a roaring applause, he looked around and noticed that among the audience are those who are "black, white, pink, purple, orange, Asian, Latinos — and guess what? President Obama said we can all stay!"

And he also mentioned, "ABC found out last year that when I spoke just three Spanish words, ratings went up 142 percent, so get ready for three hours of just subtitles!" After greeting the audience with a few Spanish phrases, he laughed, "That's another four million viewers! ... I'm the captain of your ship, I'm your pilot and I'm three drinks in!"

The 2014 American Music Awards are produced by Dick Clark Productions, a sister company of The Hollywood Reporter.

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